Kenny Wiesen

Kenny Wiesen

President & CEO

Jordan Wiesen

Jordan Wiesen

COO

Kim Wiesen

Kim Wiesen

CFO

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Iconic Candy is a family-owned and operated candy company that specializes in reviving lost but not forgotten brands and returning them to the market in their original format. We are recognized in the confectionery industry as the leader in authentic high quality candy revival. Our family loves our sweets, and by returning these classics to the world, we are able to offer candy fans memories in every bite.

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Iconic Candy was born out of the desire to indulge in our favorite discontinued candy brands from our childhood. We recognize that there are but a handful of candies that stand out through decades of confectionery history. These candies are not only remembered, but remain highly sought after. Enough so that fans band together to reminisce and petition their return. Iconic candies defy time, capturing the hearts and taste buds of candy fans of all ages. Iconic Candy’s mission is to unlock memories of your childhood that were once forgotten by returning these classic brands back to the market.

Iconic Candy was born out of the desire to indulge in our favorite discontinued candy brands from our childhood. We recognize that there are but a handful of candies that stand out through decades of confectionery history. These candies are not only remembered, but remain highly sought after. Enough so that fans band together to reminisce and petition their return. Iconic candies defy time, capturing the hearts and taste buds of candy fans of all ages. Iconic Candy’s mission is to unlock memories of your childhood that were once forgotten by returning these classic brands back to the market.

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After an exhaustive search, we identify iconic candies of the past that are gone, but not forgotten. Using fans' recollections of their favorite candies, coupled with our own research and findings, we are able to reformulate and remaster these coveted treats. Since the formulation of many of the greatest candies are buried or lost, this part always proves to be the most difficult. After years of hard work perfecting these candies, we are proud to relaunch these brands back into the market for consumers to enjoy once again.

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After an exhaustive search, we identify iconic candies of the past that are gone, but not forgotten. Using fans' recollections of their favorite candies, coupled with our own research and findings, we are able to reformulate and remaster these coveted treats. Since the formulation of many of the greatest candies are buried or lost, this part always proves to be the most difficult. After years of hard work perfecting these candies, we are proud to relaunch these brands back into the market for consumers to enjoy once again.

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Our ever-expanding portfolio currently includes REED’S®, Regal Crown®, BarNone® and Creme Savers®… with many more brands on the horizon. We hope our fans continue to support our efforts to bring their favorite candies back to life over the coming months and years. Please share your stories with us and let us know which candy you’d like us to bring back next.

Our ever-expanding portfolio currently includes REED’S®, Regal Crown®, BarNone® and Creme Savers®… with many more brands on the horizon. We hope our fans continue to support our efforts to bring their favorite candies back to life over the coming months and years. Please share your stories with us and let us know which candy you’d like us to bring back next.

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