History of Our Brands

Reed's

Founded in Chicago in 1893, The Reed’s Candy Company used copper kettles to boil pure cane sugar, farm fresh butter and other wonderful ingredients to create flavorful and celebrated hard candy treats. In the early 1900’s the Reed’s Candy Company became the largest manufacturer of butterscotch candy in the United States.

 

Due to its initial success, Reed’s expanded its product line to include peppermint, root beer, licorice, cinnamon, wintergreen, spearmint, assorted flavors, butter rum, and teaberry flavored hard candies – all cooked and processed in the same manner as their original butterscotch candy.

 

From the 1960’s to the 1980’s, Reed’s traded hands several times. Ownership included the Lorillard Company, Loews Theatres, Inc., and H.P. Hood, Inc. The last exchange occurred when Amurol purchased Reed’s in 1989, and eventually discontinued production of the Reed’s brand in 2006.

Regal Crown

In 1953, the Regal Crown formula was born from a partnership with Murray Allen and Trebor Basset. Trebor, the premier high boil sweets manufacturer of the UK, exclusively manufactured all Regal Crown products, while Murray Allen became the exclusive distributor for Regal Crown in the United States.

 

In the 1960’s The National Confectioner’s Association ranked Regal Crown Sours the sixth best selling candy in the U.S. in all candy classes, ranked just behind the likes of Milky Way, Almond Joy, Snickers & Baby Ruth. These remarkable sweets came in many flavors including, Sour Cherry, Sour Lemon, Sour Orange, Sour Apple, Sour Grapes, Sour Raspberry, Sour Fruits & Cool Mints.

 

After decades of manufacturing the product in Maidstone Kent, UK, Trebor Basset relocated manufacturing to Granby Quebec in the 1970s. Distribution rights changed several times throughout the years from Tootsie Roll to Broadway Confections. After a partnership split of Trebor and Allen, eventually production ceased all together.

BarNone

In Sept 1987, the BarNone chocolate bar was unveiled. $15 million was spent on testing and development before it was introduced on a national scale.

 

Candy fans across the country found the bar so delicious that it quickly became a fan favorite. The mix of chocolate wafers, chocolate cream, and milk chocolate incited a marketing campaign to “Tame The Chocolate Beasty.”

 

In 1992, in an attempt to overcome some manufacturing issues, the bar was changed from a single piece to twin sticks with the addition of caramel. The wrapper was also redesigned to predominantly yellow from the original brown. Fans of the original bar did not support the change in format nor the addition of caramel. Sales began to fall, until the bar was eventually discontinued in 1997.

 

* Neither Iconic Candy, LLC nor BarNone chocolate bar are in any way affiliated with or connected to Hershey Chocolate & Confectionery Corporation

Sweet Return

Throughout the years, fans of these brands never forgot their favorite candies. Petitions, blogs, Facebook pages and even written campaigns called for the return of these products. Iconic Candy heard the demand by fans for the revival of their beloved sweets. After years of research and development, we’ve returned these brands back to the market.

 

Our hard candies are still made today, the old-fashioned way, with fire heated kettles and premium ingredients. We’ve kept the integrity of the original roll design, offering individually wrapped pieces to prevent stickiness and preserve freshness. Our BarNone chocolate bar has been brought back in the original format, after undergoing taste tastes by hundreds of fans who said this chocolate bar was their favorite of all time.

 

We have received rave reviews from fans nationwide, and hope our brands will continue to be passed down from generation to generation for years to come.